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We conduct a transparent review of your current merchant account and move you over to optimized pricing plans—such as our **DuoPricing™ Cash Discount** program—slashing your processing costs to as little as $0.00.
We don’t ask you to make a charitable donation out of your pocket. Instead, Purpose Pay commits a substantial percentage of our own processing margin generated by your daily transactions to the cause of your choice.
Your customers go about their day, you protect your margins, and the non-profit receives a monthly, recurring, unrestricted funding deposit. Your daily commerce becomes a permanent force for good.
Our journey of impact begins with our flagship nonprofit: the New Now Foundation. Purpose Pay proudly serves as an evergreen funding engine supporting the Foundation’s incredible work in creating measurable, localized community impact and supporting sustainable social initiatives. When you launch your merchant account, your default impact automatically champions the New Now Foundation's continuous programs.
The Power of Absolute Choice: While we are deeply proud of our roots with the New Now Foundation, we believe philanthropy must be personal.
As a Purpose Pay merchant, you are never locked into a single organization. Your dashboard gives you the absolute power to nominate and support any verified 501(c)(3) nonprofit, local community charity, school, or house of worship that aligns with your company’s values.
Whether it is a neighborhood food shelter, a local youth athletic program, or a global environmental foundation, we turn your business transactions into their most reliable Financial Sponsor.

Every digital dollar processed is protected by the highest standard of security. Our NMI gateway integration ensures PCI DSS Level 1 compliance, utilizing end-to-end encryption and advanced card tokenization to protect your customer data from point-of-capture to settlement

We understand that time is your most valuable resource. Our integration with Maverick Payements enables express digital onboarding with secure eSign agreements. Once approved, you gain access to a secure, personalized, fully-branded merchant dashboard where you can manage payments, run financial reports, and track your business’s community giving impact in real time

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Co-Founder & Hope Advocate
Operations, Marketing & Creative Direction
Nino leads Purpose Pay’s operational scaling.
Nino ensures that small businesses don’t have to sacrifice speed or security to make a social impact. His focus is on keeping payment costs as close to $0.00 as possible for merchants, allowing their businesses to thrive while generating frictionless, passive donations for community organizations.
Co-Founder & Hope Advocate
Nonprofit Relations, Community Strategy,
Compliance, and Security Partnerships
24/7/365 Tech Support & Implementation Team
CO-Founder
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Head of Finance
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