Every Transaction
Has a Purpose...

At Purpose Pay, we are rewriting the relationship between Commerce and Community.
By turning standard business merchant accounts into engines for social change, we help business owners eliminate payment processing overhead while creating a sustainable, permanent flow of resources for the causes they love.

From a Vision
for Impact
to a Movement
in Commerce

Purpose Pay was co-founded by Nino and Victoria Gabaldón under a simple but disruptive premise: What if the billions of dollars spent every day on credit card processing fees could be captured and redirected to fund global good?
 
For decades, small businesses have treated payment processing as a necessary, uninspired tax on their operations. At the same time, life-changing nonprofits have struggled with “start-from-zero” donor campaigns, leaving them vulnerable to unpredictable funding cycles.
 
Nino and Victoria envisioned a new paradigm—an evergreen, automated system that seamlessly bridges these two worlds.
 
Purpose Pay was built to be that bridge. We didn’t just build a payment processing gateway; we built a sustainable infrastructure for hope. Every card swipe, tap, or online payment processed through our platform moves us closer to a world where business growth directly correlates to social impact.

Join the team. Start your next journey.

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How We Turn
Standard Transactions
into Infinite Good

We believe that doing good shouldn’t cost you your hard-earned profits. Our system is meticulously engineered to provide a double-sided win for both your business’s bottom line and your favorite nonprofit.
Step 1 Optimize Your Fees

We conduct a transparent review of your current merchant account and move you over to optimized pricing plans—such as our **DuoPricing™ Cash Discount** program—slashing your processing costs to as little as $0.00.

Step 2 Channel Our Revenue

We don’t ask you to make a charitable donation out of your pocket. Instead, Purpose Pay commits a substantial percentage of our own processing margin generated by your daily transactions to the cause of your choice.

Step 3 Fund Lasting Change

Your customers go about their day, you protect your margins, and the non-profit receives a monthly, recurring, unrestricted funding deposit. Your daily commerce becomes a permanent force for good.

Our Flagship Cause: The New Now Foundation


Our journey of impact begins with our flagship nonprofit: the New Now Foundation. Purpose Pay proudly serves as an evergreen funding engine supporting the Foundation’s incredible work in creating measurable, localized community impact and supporting sustainable social initiatives. When you launch your merchant account, your default impact automatically champions the New Now Foundation's continuous programs.

The Power of Absolute Choice: While we are deeply proud of our roots with the New Now Foundation, we believe philanthropy must be personal.

As a Purpose Pay merchant, you are never locked into a single organization. Your dashboard gives you the absolute power to nominate and support any verified 501(c)(3) nonprofit, local community charity, school, or house of worship that aligns with your company’s values.

Whether it is a neighborhood food shelter, a local youth athletic program, or a global environmental foundation, we turn your business transactions into their most reliable Financial Sponsor.

Our Tech and Onboarding Partners
Secure Payment Routing (Powered by NMI Payment Gateway)

Every digital dollar processed is protected by the highest standard of security. Our NMI gateway integration ensures PCI DSS Level 1 compliance, utilizing end-to-end encryption and advanced card tokenization to protect your customer data from point-of-capture to settlement

Streamlined Onboarding & Custom Dashboards (Powered by Maverick BankCard)

We understand that time is your most valuable resource. Our integration with Maverick Payements enables express digital onboarding with secure eSign agreements. Once approved, you gain access to a secure, personalized, fully-branded merchant dashboard where you can manage payments, run financial reports, and track your business’s community giving impact in real time

A Purpose-Driven Mission...
Built on Roc-Solid Technology.

You don’t have to compromise on reliability, speed, or cybersecurity to make an impact. Purpose Pay pairs its charitable spirit with enterprise-grade financial infrastructure. By partnering with the payment industry’s most trusted giants, we deliver seamless, military-grade payment processing.
Comfort Office

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Young & Creative

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Every day is different

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The Hearts Behind the Gateway

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Nino Gabaldón

Co-Founder & Hope Advocate
Operations, Marketing & Creative Direction

Nino leads Purpose Pay’s operational scaling.

Nino ensures that small businesses don’t have to sacrifice speed or security to make a social impact. His focus is on keeping payment costs as close to $0.00 as possible for merchants, allowing their businesses to thrive while generating frictionless, passive donations for community organizations.

Victoria Gabaldón

Co-Founder & Hope Advocate
Nonprofit Relations, Community Strategy, Compliance, and Security Partnerships

Victoria directs the mission-focused side Purpose Pay. With a deep passion for social advocacy, she manages partnerships with local and global charities, guiding the development of the company’s default giving program with the New Now Foundation. Victoria works hand-in-hand with business owners and nonprofit leaders to ensure every merchant can seamlessly translate their transactional volume into reliable, monthly funding.  She also handles merchant underwriting standards, and technology partnerships, by negotiating direct relationships with payment gateway and clearing giants NMI and Maverick Payments.

Meet our amazing team

Support & Integration Specialists

24/7/365 Tech Support & Implementation Team

Our dedicated support network is on standby around the clock to assist with point-of-sale terminal setups, gateway integrations, and troubleshooting. Whether a merchant needs help configuring a new Clover® or Exatouch® station, or a nonprofit partner has a question about accessing their custom donation dashboard, our responsive, in-house team is always here to help.
Daniel Gallego

CO-Founder

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Estelle Darcy

Head of Finance

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Are You Ready to Process with Purpose?

It takes less than 30 minutes to review your current merchant account statement, see how much money we can save your business, and calculate the recurring revenue we can raise together for your favorite cause. If we can’t beat your current rate, we’ll write you a check for $100.
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