A Smarter Way to Process. A Simpler Way to Give.

At Purpose Pay, we believe business owners shouldn’t have to choose between protecting their profit margins and supporting their community. Our model seamlessly routes a portion of our company’s processing margin to the nonprofit of your choice—at zero net cost to your bottom line. Here is exactly how we do it.

Three Simple Steps to Permanent Community Impact

Step 1: Onboard & Optimize

The Action: Nino and Victoria Gabaldon designed our onboarding process to be completely frictionless. We analyze your current processing statement to build a customized, low-fee structure matching your exact business style. Whether you choose DuoPricing™ to eliminate processing overhead entirely ($0.00 per transaction) or optimized Interchange Plus pricing, you are in full control of your numbers.

The Integration: Onboarding is express and 100% digital. Powered by our core partner Maverick Payments, you can complete your secure application, customize your giving preferences, and sign your digital merchant agreement in under 10 minutes.

Step 2: Swipe & Guard

The Action: Once your terminal or gateway is live, process payments as you normally do. Your customer checkout experience remains lightning-fast and familiar . You can accept EMV chip cards, contactless mobile wallets (Apple Pay, Google Pay), and gift cards smoothly using industry-leading point-of-sale systems like Clover® and Exatouch®

The Integration: Every swipe is guarded by military-grade security rails powered by our gateway partner, NMI. Our systems operate with certified PCI DSS Level 1 security, utilizing end-to-end transaction encryption and advanced card tokenization to protect customer profiles without keeping sensitive numbers stored on site .

Step 3: Track & Transform

The Action: As you process sales, a substantial percentage of our processing margin is automatically set aside and routed directly to your chosen nonprofit, house of worship, or school—including our flagship partner, the New Now Foundation.

The Integration: You can easily monitor your business's financial performance and track real-time giving metrics in one place. Simply log into your personalized, fully secure Merchant Dashboard (powered by Maverick Payments) to run financial statements and see the exact, dollar-for-dollar community impact your transactions are making every single day.

True Transparency: How We Protect Your Margins

One of the most frequent questions co-founders Nino and Victoria Gabaldon receive is: *“If the nonprofit is getting a recurring donation, who is paying for it?”*
The answer is simple: We are.
In traditional credit card processing, merchant aggregators keep 100% of the markup margins on every transaction. Purpose Pay rewrites this dynamic. When you switch to our platform, you pay highly competitive, industry-standard rates (or absolute zero processing fees under our DuoPricing™ model).
Instead of pocketing all of the remaining margin, we proactively slice our company's profits and direct them directly to your nominated cause. Your operational costs do not go up, your margins stay completely intact, and your business receives the credit—and tax advantages—for driving sustainable, automated donations to your local community.

Engineered for Reliability, Powered by Giants

A mission is only as strong as the technology backing it. Purpose Pay doesn't run on makeshift software. We have partnered with the payment industry's most trusted secure infrastructure networks to ensure your business remains always-on, always-compliant, and always-secure

World-Class Security Gateways (Powered by NMI)

Rest easy knowing that every transaction is processed through a PCI DSS Level 1 Certified gateway [166, 182]. With NMI's advanced customer vaulting, your business can safely offer recurring billing, subscription payments, and saved-card checkouts without ever taking on local data liabilities

Full Brand Onboarding & Portals (Powered by Maverick Payments)

Manage your entire payment back-office with confidence. Our integration with Maverick Payments provides merchants with a fully-branded, professional dashboard, enabling same-day or next-day funding capabilities for qualifying accounts, custom report generation, and automated chargeback reviews

Discounted Premium Terminals (Clover® & Exatouch®)

Never compromise on hardware. We offer premium, next-generation terminals pre-programmed with custom software to keep your checkout lane moving effortlessly. Ask about our qualifying free terminal placement programs!

How It Works: Frequently Asked Questions

Still have questions?
Never. Our merchants enjoy full access to our 24/7/365 in-house technical support team. If you ever have an issue with a card terminal or transaction, a real specialist is on standby to help you immediately—without a surprise consulting fee
Absolutely. While we are incredibly proud to support the vital work of the New Now Foundation by default, we believe that giving must be deeply personal. Your custom dashboard gives you the absolute power to direct your monthly transaction margin to any verified 501(c)(3) nonprofit organization, neighborhood charity, house of worship, or school of your choice.
Nino and Victoria’s commitment to your business is absolute. If you upload a copy of your recent merchant processing statement and our underwriters cannot beat or match your current overall pricing, we will write your business a check for $100. It is our risk-free promise to show you how much you can save—and how much you can give.

Our client story

“Tenete ergo quod si servitus quae natura liber, et aliena tua tunc impeditur. Dolebis, et turbabuntur, et invenietis”

Anna Pavlyuchenko

Business Owner

A Legacy of Impact is Just 10 Minutes Away

Nino and Victoria Gabaldon invite you to turn your everyday payment processing into a sustainable force for good. Let’s run a free, zero-obligation rate review on your business to protect your margins, upgrade your technology, and begin funding the mission close to your heart today
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