When co-founders Nino and Victoria Gabaldon launched New Now LLC DBA Purpose Pay, they recognized a massive, untapped pipeline in the financial services sector. Every day, small businesses generate billions of dollars in credit card processing fees that are permanently extracted from local economies by Wall Street conglomerate processors.
Nino and Victoria set out to reverse this pipeline. Under their joint leadership, Purpose Pay has pioneered a model of evergreen, automated fundraising. By committing a substantial percentage of our processing margin to verified 501(c)(3) charities, we turn standard transaction infrastructure into sustainable community capital.
Whether supporting our flagship partner—the New Now Foundation—or a local cause nominated by a business owner, Nino and Victoria's vision remains firm: to cultivate an enduring legacy of impact where business growth directly fuels localized, life-changing social good.
Siren & Shear Artisans — A high-volume, busy urban salon with 12 chairs, managing back-to-back luxury styling, color treatments, and retail product sales.
We integrated their operations with a modern Clover® Station Solo terminal running our custom DuoPricing™ Cash Discount program. Clients are offered a transparent choice: a standard price for card payments, or a discounted price for paying with cash.
Average Monthly Volume: $35,000
Fees Saved for Salon: Over $1,100 per month re-invested into salon upgrades.
The Selected Nonprofit:Hope Haven Women’s Shelter* (Providing immediate housing and job training for women in transition).
Annual Impact Generated:$4,200 in recurring, automatic donations** routed directly to the shelter—fully funded out of PurposePay's margins.
Street Nomad Tacos — A high-velocity, mobile culinary sensation serving gourmet street food at city centers, festivals, and corporate parks.
Siren & Shear Artisans — A high-volume, busy urban salon with 12 chairs, managing back-to-back luxury styling, color treatments, and retail product sales.
We equipped their team with a handheld, LTE-enabled Clover® Flex system running on our low-cost Interchange Plus Pricing structure, backed by Same-Day Funding to instantly protect the truck's daily cash flow.
* The Truck's Impact Journey Dashboard:
* Average Monthly Volume: $20,000
* Transaction Processing Speed: Cut checkout times down to less than 5 seconds per customer.
* The Selected Nonprofit: *The New Now Foundation* (Funding local food pantries, urban gardens, and community nutritional access programs).
* Annual Impact Generated: $2,400 in reliable, hands-off community funding that feeds local families in need.
The Daily Grind Roastery — A beloved, community-centric coffee house and small-batch roastery with a steady flow of morning rush-hour commuters.
Coffee shop transactions are fast and small (averaging under $10). Traditional credit card processors charge flat-rate transaction fees (such as $0.20 + 2.5%) which completely swallow the profit margin on a $4.50 latte.
We installed an enterprise-grade Exatouch® Point-of-Sale system, custom-configured with a small-ticket friendly cash reward program to eliminate processing overhead on micro-transactions.
* The Coffee Shop's Impact Journey Dashboard:
* Average Monthly Volume: $45,000 (Over 6,500 individual monthly transactions)
* Fees Saved for Coffee Shop: Over $1,400 per month saved in micro-transaction fees.
* The Selected Nonprofit: *Paws & Claws Animal Rescue* (Local no-kill shelter providing veterinary care and adoption placements).
* Annual Impact Generated: $5,400 in automatic recurring donations, ensuring food, medical procedures, and warm shelter for abandoned pets.
Your business operations are the engine of this impact, which is why we protect your transactions with elite, partner-backed technology. Under the operational guidance of Nino and Victoria Gabaldon, Purpose Pay integrates the most stable and trusted payment rails in the world.
Rest easy knowing your checkout is protected by the global leader in payment gateway compliance. Our NMI integration ensures full PCI DSS Level 1 compliance with point-of-capture end-to-end encryption and advanced card tokenization. Sensitive customer card profiles are stored securely in a remote vault, completely eliminating local liability.
Onboarding is fast and simple with our customized digital eSign merchant agreements. Once active, you can monitor your business's impact in real-time. Log into your secure, branded merchant dashboard powered by Maverick Payments to run clean financial reports, track transaction streams, and view exact monthly donation logs showing precisely how much you have raised
Let us show you how much money you can save on your processing fees and how much consistent revenue you can generate for a cause close to your heart. Remember our promise: if we can’t beat your current credit card processing rates, we will pay you $100.
